Top 10 Brands: Exploring the Billion Pound Celebrity Beauty Empire

• In 2023, 'Fenty Beauty' by Rihanna earned £477.3 million in revenue, making it the most profitable celebrity beauty brand

• Priyanka Chopra Jonas' 'Anomaly Hair Care' ranks second, boasting £430 million in revenue, while 'Kylie Cosmetics' by Kylie Jenner secures third place with £301.4 million

• Popular brand 'r.e.m. beauty' by Ariana Grande places fourth, earning £70.3 million and Selena Gomez's 'Rare Beauty' rounds off the top five with £60 million in revenue

New data unveils the top-earning celebrity beauty brands, led by Rihanna's Fenty Beauty.

Using data sourced from Statista, marketing experts at Upbeat Agency the revenue of the top ten highest-earning celebrity beauty brands in 2023 and ranked them accordingly.

Fenty Beauty by Rihanna is the most successful celebrity beauty brand, with revenue of £477.3 million in 2023. ‘Fenty Beauty lip gloss’ is the most sought-after product from Rihanna’s brand, with 3,200 searches a month in the UK, closely followed by ‘Fenty Beauty foundation’, with 2,800 monthly UK searches. The singer’s brand was launched in 2017.

The second highest-earning celeb beauty brand is Priyanka Chopra Jonas’s haircare brand Anomaly, with £430 million in revenue in 2023. The actress wanted to create a clean, affordable haircare brand that allowed customers to help the planet while not compromising on their haircare. The most searched-for product from her collection is her hair oil.

Third on the list is Kylie Cosmetics by Kylie Jenner, with £301.4 million in revenue in 2023. The American socialite and media personality launched her cosmetics brand in 2015, selling her Kylie Lip Kits. The brand has since expanded considerably and its mascara is the most searched-for product, with over 1,500 searches for the item made each month across the globe.

Taking the fourth spot is r.e.m. beauty by Ariana Grande, with £70.3 million in revenue in 2023. The most in-demand product from Grande’s beauty brand is her foundation, with 800 monthly searches, followed by her lip oil, with 500 searches a month. The singer’s brand was founded in 2021 and emphasizes being vegan and cruelty-free.

Rare Beauty by Selena Gomez is the fifth most profitable celebrity beauty brand, with average monthly searches for terms relating to her beauty brand totaling £60 million in revenue in 2023. ‘Rare Beauty blush’ is the most searched-for product from the star’s line, with 34,000 monthly searches. 1% of Rare Beauty's yearly revenue goes to the Rare Impact Fund, which aims to enhance mental health support in marginalized areas.

In sixth place is Flower Beauty by Drew Barrymore, with revenue of £41.9 million in 2023. The actress launched the brand in 2013 with the goal of creating high-quality, inclusive makeup products at affordable prices. Drew’s foundation is the most sought-after product from Drew’s brand.

Seventh place goes to Go-To Skincare by Zoë Foster Blake, with £30.8 million in revenue in 2023. The Australian beauty editor and author founded the brand in 2014 with the aim of creating simple yet effective skincare products made with natural ingredients. One of its standout and most in-demand products is the ‘Face Hero’ face oil.

Alterna Haircare by Katie Holmes is in eighth place, with revenue of £27.1 million in 2023. is committed to sustainability and eco-conscious practices. The brand strives to minimise its environmental footprint by using responsibly sourced ingredients and recyclable packaging. The brand’s most popular product is the caviar shampoo which fans search for thousands of times each month.

In the penultimate spot in the ranking is Sugargoop! from Maria Sharapova, with £26.1 million in revenue in 2023. The tennis star’s skincare brand specialises in sun protection products that are lightweight, non-greasy, and suitable for daily use.

Concluding the ranking is Jeffree Star Cosmetics, with £25.1 million in revenue in 2023. The beauty influencer, entrepreneur, and makeup artist launched the beauty brand in 2014 and it quickly gained popularity for its bold makeup products, as well as its vibrant and inclusive marketing campaigns. The palettes are the most sought-after products from the star’s brand.

Jordan Bucknell, CEO of Upbeat Agency, commented on the findings:

“While many celebrities have started a company of their own, not many have been as successful or popular as these celebs. That is because they have a passion for what they are creating, and they are credible advocates for their brands.

“The brands have surpassed the initial celebrity hype stage because they produce quality products that have stood the test of time and silenced critics.

“This is why celebrity beauty brands have amassed over one billion U.S. dollars in sales alone by 2023 and why sales for celebrity beauty brands surged by nearly 58% in 2023. This is a remarkable feat when compared to the overall growth rate of the beauty industry, which is projected to grow by around 3% annually.”