In 2023, 'Fenty Beauty' by Rihanna earned £477.3 million in revenue, making it the most profitable celebrity beauty brand
Priyanka Chopra Jonas' 'Anomaly Hair Care' ranks second, boasting £430 million in revenue, while 'Kylie Cosmetics' by Kylie Jenner secures third place with £301.4 million
Popular brand 'r.e.m. beauty' by Ariana Grande places fourth, earning £70.